Sunday, February 09, 2014

Samsung : India's Most Trusted Brand

"People ask me why it's so hard to trust people, and I ask them why is it so hard to keep a promise". Very well said. It's true for Samsung.

India has soon emerged as the biggest market in the industry of phones. Every person in the country can now be seen with a mobile device in their hands. Some people even carry two or more mobiles with them. Falling prices of these mobile devices has only added fuel to the rapid pace at which the Indian market is growing in regards to the use of phones.

India's much anticipated and most rigorous brand evaluation. The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2014. Samsung has emerged as India's Most Trusted Brand this year. Sony ranks as India's 2nd Most Trusted Brand followed by Tata which has ranked 3rd this year.

LG ranks 4th in this year's list followed by the three year leader, Nokia, at 5th place. The Brand Trust Report, the fourth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute. Trust Matix of TRA (Trust Research Advisory). This year's study involved 15000 hours of fieldwork covering 2500 consumer-influencers across 16 cities in India and generated 50 lakh data points and 20000 unique brands from which the top 1200 brands have been listed in this year's report. These brands have been classified into 284 different categories as against 213 categories in 2013. The 244-page report is available for Rs. 14,000/-
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