Friday, October 18, 2013

Mobile TV catching up with Indian users

According to a recent Nielsen report, viewing video on smartphones is gaining grounds in Asia. But more importantly, among those watching videos on handsets, the engagement level is very high. Though markets like Hong Kong and Singapore saw close to 50% viewers accessing videos on handset, India has seen about 8% of viewers accessing video.

According to the International Data Corporations (IDC) AP Quarterly Mobile Phone Tracker, vendors in India shipped a total of 93 lakh smartphones in the second quarter of 2013, compared with 35 lakh units in the corresponding period of 2012. Mobile TV is becoming an app-driven industry, with Mobile TV apps having seven times more exposure than mobile TC+V Websites. This trend is evident with all major channels launching apps for some of their popular programmes.

Take, for instance, the Big Boss app created by Colors for the last session. The last show, Big Boss Season 6 app was downloaded at least half-a-million-times.

The channel is expecting that Big Boss Season 7 app to be downloaded by at least one million times in 30-45 days of the launch.

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